After recently launching its latest hit, award-winning online games supplier and content aggregator iSoftBet has now inked a content deal with Malta-headquartered provider of high performing HTML5 gaming products, ESA Gaming, for its Game Aggregation Platform (GAP).
Following a seamless integration period, the British firm now has access to ESA Gaming’s EasySwipe titles, including the football-themed instant win game, Goal Mine, and the fruit-themed slot, Fruit Staxx. Additionally, the deal will also see the mobile-focused provider leverage iSoftBet’s suite of gamification tools and player engagement solutions, such as iNgame to creatively entertain and motivate players.
Expanding portfolio:
Commenting on the recent integration deal, Director at ESA Gaming, Zorica Smallwood said…
“Our EasySwipe™ portfolio occupies a unique niche in the market as a true cross-sell tool for sportsbook and casino players and its popularity continues to see it expand its presence across the globe. Smallwood went on to say that iSoftBet’s offering is one of the industry’s leading aggregation platforms and they are “thrilled to b…